Leaders are Readers. True - but why?
Because every leader is a storyteller.
Leaders give direction, inspiring and aligning employees with a vision story. They instill a sense of collegiality and purpose with values stories and ensure their people are oriented and equipped with teaching stories. They allay fears by reframing the story, secure funding and negotiate deals, creating a shared story. They turn customers into fans by entering their story and build a brand: a story incarnate.
Leaders tell stories.
I help leaders tell their story.