Stories make the world go round.  Seriously.

The pen is mightier than the sword -- or the spreadsheet!

Copywriting is not the only way a writer can benefit organisations. I work selectively with individuals and groups to address problems and potentials in their particular field of endeavour.


Here are some of my areas of interest.  If you work for a business, university or government ministry and are interested in addressing these challenges, we should talk.  I would love to explore addressing these challenges with you.

Story, Statecraft and Success

While a Fellow at the Geneva Centre for Security Policy as their first Novelist-in-Residence, it became clear to me there is huge potential to apply storytelling principles to the challenges surrounding statecraft.  This is largely unexplored territory, which gets to the root of some of the central issues of our times.


Creative Diplomacy. "Has diplomacy failed?" was a serious question diplomats were asking at the GCSP.  There is a growing awareness for the need to approach conflict resolution from new angles.  Beyond representatives, there are personal and national narratives that determine whether a climate is conducive to war or peace - and whether agreements are actually followed through.

Development.  What do Nepal and Switzerland have in common?  Both are landlocked, mountainous countries.  Nepal may even have some natural advantages over Switzerland: more water, fewer people to feed per square kilometer and twice the arable land.  And yet the two countries are at opposite spectrums.  What makes a nation "progress-prone" or "progress-resistant"?  Turns out it has little to do with external factors, and everything to do with internal factors -- story.  A nation's narratives are more important than its resources. Human resources are supposed to trump natural resources.

Education is only part of empowerment.  Bluntly, knowledge exists to solve problems, right?  So why aren't the problems of the world's increasingly "educated" people on the decline?  Why do youth feel ill-equipped for life, with increasing disillusionment and even suicide?  Jyoti has spent two decades speaking and working with youth in different countries and contexts, from slums in India and a correctional facility in Los Angeles to the children of high net worth individuals.  As an author, Jyoti has visited hundreds of schools on four continents, and partnered with teacher training colleges to help equip teachers.  For this work, the County of Los Angeles awarded him a Scroll of Honour for Special Services to the County for enriching lives through philanthropy, literary achievement, and inspiring other young people.  In a robot-dominated future, we must rediscover what it means to be human.

Entrepreneurship.  Governments can offer incentives for innovation, but intrinsic motivations determine a people's contributions to society.

Healthcare.  Negative narratives deteriorate a society's relational capital, and we are witnessing how addictions, loneliness and depression are quickly becoming developed nations' biggest health cost.  But none of these conditions have a medical cure.  It is now accepted that a majority of "physical" illnesses have their root in the mind, influenced by such factors as (real-life) social network.  So the most effective -- not to mention cheapest -- way to improve a nation's health is by improving the quality of its relationships and thought life!

Harness the power of story and change the world.